In some of the poorest villages outside Sao Paulo, Brazil, three big names in the industry — namely NutraCea, FedEx and Feed the Children — helped in providing food to families. Around 57,000 children and families were able to take part of this program.
NutraCea concentrates on the processing and distribution of stabilized rice bran and other proprietary, rice bran-based ingredients and formulations. It has developed intellectual properties to produce an array of whole food nutrition products, delivery systems, and proprietary product formulations.
FedEx Corporation offers businesses and clients worldwide with a wide array of transportation, business, and e-commerce services. It provides integrated business applications through operating companies that are managed collaboratively and competing collectively, under the respected FedEx banner. Known as one of the world’s best employers, FedEx motivates its more than 290,000 employees and contractors to remain focused on the needs of their customers and communities, safety, and the highest ethical and professional standards.
Feed the Children, founded in 1979 by Larry and Frances Jones, is labeled as one of the largest global charities in the U.S. based on private, non-government support. Based in Oklahoma City, Oklahoma, Feed the Children is an international not-for-profit relief entity that provides medicine, clothing, food, and other necessities to families, individuals, and children who lack these bare essentials due to war, famine, natural disasters, or poverty.
The three big names joined forces in order to provide food for the poor Brazilian families. As a shipping company, FedEx did the shipping from NutraCea’s Sacramento warehouse to Sao Paulo while Feed the Children distributed the meals to families through five feeding centers located throughout the city of Sao Paulo, the fourth largest city in the world with more than 21 million people. Each of the feeding centers was situated in or near a severely impoverished area.
Music Evangelism Project and Feed the Children team up to fight hunger.
Make a donation to Feed the Children.